[Dit is een verplichte mededeling] Deze website bewaart cookies op uw apparaat om te kunnen functioneren, om uw bezoekgedrag te analyseren ter verbetering van de website en om advertenties af te stemmen op u als bezoeker. Klik hier om de volledige mededeling te lezen. Doorgaan op deze website betekent akkoord.

« Return to front page

Book Cover

The Employee Journey

How to create a great employee experience

Sascha Becker, Wenda Bolink
Quintus C. Hegie, MSc
Available at:

Sascha Becker and Wenda Bolink really wrote a book that warmly welcomes new employees to your company, and keeps them aligned with your vision. In The Employee Journey the two authors made a good solid case in applying the 'customer journey experience' to fresh candidates and existing workforce talents as well.

'The Employee Journey' is a book that puts good recruitment and human resource management in a 'customer journey' perspective. Candidates move through touchpoints outside and inside your company. And in 3 stages, the right candidates are found, then they start working (and happily get good at it) and eventually employees move on or retire.

I have the idea that the pink colors throughout the book make a 'hidden' reference to a person called Daniel Pink. But whether this is true or not, I've rarely read books on people journeys that radiate such a warmth like this one. Maybe it's the color palette, maybe it is the style of the drawings. But for sure, the book switches hence and forth between serious, more theoretical topics and illustrative practical examples and real world cases.

You'll find well known and established approaches from the field of marketing and leadership within 'The Employee Journey'.

  • The AIDA-model comes along on how to get the right talent working for your company.

  • A psychological model for dealing with loss (= an existing employee moving on) helps tune the experience to the right feelings for staying connected with the person behind the employee.

  • Also a few HR-supportive frameworks from major consulting firms are described and illustrated.

Although the book 'The Employee Journey' includes breakouts with real numbers and pie-charts, my question remains on how to really measure your designed employee journey at each touchpoint. Don't get me wrong. The authors state that most initiatives for improvements creating a great employee experience starts with insights, and end with looking at measurements. But please help me with some sample KPI's and how I am doing as a company. At certain parts in the text, I was also looking for a clear reference to the fact source that belonged to a statement like 'research shows that…'

Nonetheless, 'The Employee Journey' was a great experience to me as a reader. I could really feel the warmth of the authors while reading their work. And that might be perhaps the biggest take-away of this book. You must love your employees, in a sense that you create alignment and give freedom. Which is quite a different feeling I get from most books on customer journeys, which feel more like cold-hearted converting and hard selling your target audience through touchpoints.

Yes, it is really fun, effective and also required to create a great employee experience nowadays!

About the reviewer

Portrait Econometrician and computer scientist Quintus C. Hegie, MSc (35) has more than 10 years of practical experience with data driven customer journey marketing. In his work he implements the journey framework and executes the analyses. At the same time he coaches and trains trainees and employees to get good at the job themselves and by using their own talent and vision on customer journeys.

"The biggest mistake you can make is to think you don't need others to create a great team journey." - Quintus C. Hegie, MSc, www.quintushegie.com


Connect 1st degree with entrepreneur Quintus for exclusive access to a profound network of business go-getters, 6-figure income earners and abundant life achievers.

Receive valuable business tips, marketing mastering tricks, free life-coaching advice, training videos and much more right in your e-mail box.

  • Writing to You from The Official Lowest Point in The Netherlands, near Rotterdam (The Only Way Is Up™)

  • Paid phone coaching & videocall consultations (Google™ Meet, Microsoft™ Teams, Zoom™, etc.) available

  • Message me on LinkedIn (for Business Opportunities)

Find yourself voluntary filling in & submitting this activation form

N.B. You'll need to confirm your free subscription by clicking the link in the e-mail sent to you. If you did not receive an e-mail please double-check the correct spelling of your e-mail addres, check your commercial mailings box or junk folder. Unsubscribe at any time to cancel your growth path and revert back to boring average.